I was born in Dallas and before my dad and I moved to Central Texas, we were mostly in East Dallas. As an adult when I moved to Dallas for work, I would see things around town and have deja vous moments. I would see a building or a street corner and know that I had seen ‘that’ before.
So, it was one of those moments when I moved into my Dallas neighborhood and went to the grocery store. There was a sign out front that I knew in an instant, but everything else around it looked different.

I remembered this sign in front of the Dr Pepper factory in Dallas at the corner of Greenville Ave and Mockingbird Lane. But the factory wasn’t there, instead, Kroger grocery store had purchased the old factory and converted it into a huge store. As a nod to the building’s history, they kept the old sign.
I can remember driving by that sign when I was in kindergarten with my Mamaw and talking about how silly it was that they didn’t put all the numbers on their clock. Later, I would learn it was part of a brilliant 1930’s ad campaign to get people to drink a Dr Pepper at 10AM, 2PM and 4PM.
Even now I get nostalgic seeing that Dr Pepper picture. I remember warm summer days riding in the middle of the truck seat with my grandmother, looking out the window at that funny sign. And, I remember 20 years later as an adult living the neighborhood next to that sign. Both were really good times for me.

**snap out of it**
I owed someone at work birthday cupcakes.

I once watched SP down an Airborne tablet with a Dr Pepper (it makes my gut hurt just thinking about it) and so, it wasn’t a stretch that he deserved (cherry) Dr Pepper cupcakes for his birthday. I found several generic recipes online. I surfed to So Sweet it’s Sinful and created a recipe she claimed was a home run!
I read over the recipe and it read a lot like a traditional Texas Sheet cake, with Dr Pepper substituted for the liquid. I made these and although tasty. I felt like the cinnamon completely took over any other flavors in the cake.
Determined to make a stronger cherry flavored Dr Pepper cupcake, made a second batch. This time, I took a whole jar of marachino cherries and pureed them to add to the batter and subtracted the cinnamon. I think I got closer on this batch. I decided to make a swiss meringue buttercream frosting with Kirsch to add a little spike of cherry flavor into the frosting. Here’s my adapted recipe:
Chocolate Cherry Dr. Pepper Cupcake

* 2 ¼ cups of Dr. Pepper
* 2 cups of sugar
* 2 ½ cups of cake flour
* 2 eggs
* 4 ounces of unsweetened chocolate
* ½ cup of diced maraschino cherries
* 1 teaspoon baking soda
* 1 teaspoon baking powder
* 1 cup of unsalted butter (2 sticks)
* pinch of salt
* 1/2 teaspoons of vanilla
* ¼ cup sour cream
Preheat oven to 325º. In a medium size sauce pan bring Dr. Pepper & cherry syrup to a boil. Place chocolate and butter into a bowl and pour hot Dr. Pepper over, cover and let sit for 10 minutes. Whisk mixture till smooth. Stir in sugar, salt, baking soda, baking powder, vanilla, and sour cream. Add flour in 2 parts alternating with the eggs and whisk till smooth. The mixture will be runny. Fill cupcakes cups and bake approximately 15-20 minutes or until skewer comes out clean
Tags: Cherry, Clock, Dr Pepper Cupcakes