WHAT ARE MARKETING CHANNELS?
The routes by which goods and services are conveyed from the producer or maker to the final consumers are referred to as marketing channels, often referred to as distribution channels or trade channels. These channels are a significant component of the marketing mix and are crucial in ensuring that goods and services efficiently and successfully […]
WHAT IS MARKETING CHANNELS
Marketing channels relate to the numerous means and routes by which goods or services are made accessible to clients in business and marketing. These channels are the supply chain that links producers, manufacturers, and service providers to the final consumers. The primary goal of marketing channels is the efficient delivery of goods and services from […]